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Winning Market Expansion Strategies for CPG brands, Using Spatial Data and Analytics
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"Winning Market Expansion Strategies for CPG brands, Using Spatial Data and Analytics"

How CPG brands use spatial analytics to better understand consumers for market expansion strategies.

Watch this practical on demand webinar and learn how CPG brands can use spatial data and analytics to better segment consumers and configure successful route-to-market strategies. What we cover in the session:

  • CPG data challenges: As CPG brands adopt DTC strategies, we explore how spatial data can be used to effectively enhance first party sources.
  • Consumer segmentation: Using practical examples, we outline how CARTO can be used to segment consumers and distributor networks with ease.
  • Route-to-Market: By combining spatial data and location-based insights, we showcase how our new CARTO for CPG solution can be used to configure precise market expansion strategies.


Offered Free by: CARTO
See All Resources from: CARTO

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