Shoppers aren't playing hard to get. They are hard to get. For most consumers the typical shopping experience has become more complex than ever. Shoppers are now forced to navigate a path to purchase inundated with growing product choices, endless information, and a barrage of advertising.
In this eBook you will learn how a diverse set of retailers harnessed the power of Consumer-Generated Content (CGC) such as ratings and reviews and curated visual content. With authentic CGC these retailers were able to increase awareness, reach consumers, improve consideration, and drive sales conversion.
Offered Free by: Bazaarvoice Inc.
See All Resources from: Bazaarvoice Inc.