Get an intimate look at how CMOs and thought leaders are prioritizing technology investments from the role of marketing operations, to investing in big data and becoming more socially minded.
Marketers are inundated by sales pitches on the latest marketing technologies but which investments really move the needle and how can marketers think holistically about expanding their technology stack? Download this eBook for a first-hand look at how today’s leading marketing executives are thinking about and prioritizing their investments in people, process and technology. The report includes thoughtful analysis on the importance of the buying process in technology purchases, putting strategy, people and process before technology and change that technology is bringing to the structure of marketing departments.
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