Discover how highly effective marketers deliver the right content to empower sales and maximize ROI.
Content marketing costs soared to $118 billion in 2013, yet 58% of pipeline still ends in “no decision”. Why? Sales organizations aren't delivering the right content to prove value and advance deals through the sales cycle. In this eBook, you'll learn techniques that effective marketers leverage to deliver content that advances deals toward successful closings. Benefits include:
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