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"How Fixed Wireless is Changing the Game for Retail Brands"

Three-quarters of all U.S. consumers say they shop both online and offline, with many participating in omnichannel activities. Reliable connectivity goes a long way to serve clients in both spaces.

The retail hiring market is still tight, and churn is still high. In fact, a recent report says “63% of frontline retail managers are thinking about quitting in the near future.” Additionally, inventory levels are out of balance, inflation is up and loyalty is less of a factor – 90% of consumers say they will continue to switch brands in their quest for value.

While omnichannel shopping is the norm, retailers must enable the same strategy at the store level to tackle many of the above issues. Three-quarters of all U.S. consumers say they shop both online and offline, with many participating in omnichannel activities.

Reliable connectivity goes a long way in addressing each of the above issues. And there’s no better combination of reliable connectivity and speed to market than fixed wireless. This playbook highlights:

• Customer tracking solutions that can lead to more efficiency in store set-up, customer interactions and sales
• In-store digital signage/mobile marketing  
• Self-checkout and interactive kiosks

Offered Free by: Retail Dive's studioID & T-Mobile
See All Resources from: Retail Dive's studioID & T-Mobile