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The right business name will make you stand out from your competition, help brand your company, and steer potential clients toward hiring you.

Here are several qualities that help make a great business name:

• The name is meaningful and says something about who you are and what you do.
• It’s future-oriented to permit growth and change.
• A great company name is easy to say and spell.
• A great company name is visual — it looks good when presented graphically.
• • It’s memorable — not only catchy and evocative, but also easy to remember.
• A great company name is unique. It can be trademarked and owned.

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