Creating a successful customer acquisition strategy in the competitive B2B market is heavily rooted in understanding four things: your audience, how to reach them, what they’re consuming elsewhere, and how to continue the conversation after the initial engagement.
Every marketer knows lead generation and nurturing practices are essential to engage in-market prospects, but many marketers are searching for the “How” behind it all. Tom Prendergast, President of 190west, and David Fortino, SVP of Audience, Marketing, and Product at NetLine Corporation, joined forces to discuss content-centric lead generation best practices and tools that deliver results.
This webinar discusses:
Get the most out of your lead generation and nurturing efforts – watch on-demand!
Offered Free by: NetLine Corporation
See All Resources from: NetLine Corporation