Research Library

Learn 4 key takeaways on how Pinterest used custom B2B research to revolutionize their UX approach -- and improve brand and advertiser trust.

Brand trust has become a top priority for advertisers, as consumers grow more concerned with the ethical and social standards of the companies and platforms they interact with.

Recognizing the importance of brand trust, the Pinterest UX research team sought to expand their understanding of it beyond traditional definitions like brand safety and consumer privacy. They partnered with B2B research company NewtonX to talk to advertisers and agency professionals with varying levels of Pinterest advertising experience, from decision-makers to those with their “hands on the keyboard.” Discover 4 lessons from Pinterest’s B2B research playbook:

• Gathering unbiased audience feedback
• The importance of technology-enabled research
• How to tell your story using your data, instead of a story about your data
• Why cutting corners with B2B audiences is never worth it

Download the key takeaways now.

Offered Free by: NewtonX
See All Resources from: NewtonX