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Share of Life: The interconnection between brands & customer

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"Share of Life: The interconnection between brands & customer"

Weave your brand into the daily lives of your customers. Traditional business models have shifted, brands need to adopt to a 'one-with-one' marketing model.

We are in the midst of a marketing evolution moving much faster than most are aware. At one time, marketing was about contact. Then, it became about engagement.  Now, it’s about inhabiting your customer’s world.  In this report, you will discover the meaning of The Share of Life®, a concept that presents a new set of imperatives for dealing with this life-changing moment. Embedding your brand into the customer’s unique mode of existence – what we describe as gaining Share of Life® – is the key to success going forward.

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