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An Introduction to Super Apps in Banking
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"An Introduction to Super Apps in Banking"

Consumers’ growing time spent with mobile and their overwhelming choice of products and providers are driving demand for rebundling in financial services. Super apps are emerging as the solution to meet this demand and improve the digital customer experience.

Banks must decide how, not if, to plunge into Super Apps. In this report, we detail the building blocks of a financial super app, explain the difference between super app business models, explore the western super app opportunity, and more.

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