This book is ideal for anyone working in or wanting to get involved in the marketing and media world.
Trust Me I'm Lying is an eye-opening book about how the modern media operates, the economics that drives it and how the system can be manipulated. Author Ryan Holiday details how he himself manipulated the media, by bribing bloggers, writing their stories, pretending to be other people and defacing his own advertisements to get the media writing the stories he wanted.
Ryan has broken up his book into two sections, the first section explains some of the key tactics that Ryan used for deceiving people to write only what he wants when promoting his own brands. We’ll briefly summarize the 9 tips ranging from writing killer headlines to sharing socially. The second section is the needed alternative component to the first section, where Ryan shares some of the consequences that can occur when actions from his first section are taken. Make sure you read both sections to get the whole picture!
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