Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on for readers like you. LEARN MORE
Select & Connect: Strategies for Targeted Acquisition and Retention

Request Your Free White Paper Now:

"Select & Connect: Strategies for Targeted Acquisition and Retention"

This study, “Select & Connect: Strategies for Targeted Acquisition and Retention”, details marketing disconnect to uncover the challenges, trends and opportunities associated with developing and managing an effective approach to Selective Customer Activation, from lead generation to loyalty and referral.

See the results from more than 550 marketing professionals that were polled in this compelling study to help you better define and implement optimal customer-centric programs. Some topics of the study include:

  • Customer identification and retention
  • Segmentation methodologies and approaches
  • Effective messaging to the right audience
Results highlight sourcing, aggregating, cleansing and utilizing customer data and analytics to design and field integrated, multi-channel campaigns, maximize lead generation activities, and improve return-on-relationships.

Offered Free by: CMO Council and NetLine
See All Resources from: CMO Council and NetLine

Recommended for Professionals Like You: