6Pages Market Shifts edition: TikTok plans to triple its fast-growing ad business to $12B in revenue this year. Get insight into one of the most important, far-reaching market shifts in technology and business, as part of this 6Pages series.
Each week, 6Pages – a new kind of market-intelligence service focused on far-reaching shifts in business & technology – looks across industries and technologies to surface and analyze 3 market shifts from the past week that will have important implications for a wide range of organizations, investors, decision-makers, and strategists.
In this special offer, 6Pages is offering complimentary access to one of our most popular Market Shifts reports: TikTok plans to triple its fast-growing ad business to $12B in revenue this year. Access to the Market Shifts repository is usually reserved for 6Pages Members.
ByteDance is aiming to triple TikTok’s ad revenue in 2022 to $12B. TikTok’s path to growth appears to center on providing tools/support for large advertisers and creators. In this piece, we cover its new ad capabilities and analyze TikTok’s seemingly unstoppable rise to becoming a major advertising player.
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