Key finding from the 2015 European pricing platform maturity guide.
A top-level-supported profit culture makes the difference between low and high performers in a variety of industries. It is critical that top management is involved in leading the organization toward a profit-oriented culture. The most effective first step in achieving this goal is examining your pricing processes.
The European Pricing Platform (EPP) recently surveyed 200 executives about their organizations' perceived level of pricing maturity. The results show that many organizations have the wrong perception of their pricing maturity.
Download this complimentary survey report to discover how large the divide is between pricing perception and reality in these key areas:
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