Our client is a mission-driven B2B and B2G software company that helps non-profits and government agencies achieve better outcomes for the communities they serve with less time, money and effort.
The solution to get more demo sign-ups was simple. We began offering an interactive and intuitive approach to buying that walked users to a solution for their needs rather than confusing them with too many options. An innovative solution to our client’s problem increased conversion rate by 53% and average session duration by 108% – an essential measure of engagement. Our client ended up with happier users, more leads and more qualified sales opportunities.
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