Location data can unlock new insights that enable commercial real estate companies-- and their tenants--to bounce back in a post- pandemic world.
Having access to up-to-date and accurate location data leads to stronger investments.
Data has recently become a game-changer for commercial real estate companies. Many have started relying on location data, specifically—including point of interest (POI), building footprint, and foot traffic data—alongside first-party data to conduct advanced market analysis and investment research before making major business decisions. This is critical knowing that many of those decisions come with potential long-term financial implications.
Access to the right data will be the key to understanding which commercial real estate opportunities hold the most promise in the post-pandemic world. And it’s up to commercial real estate companies to use these insights to inform their own portfolio management strategies and also influence how they encourage future tenants to lease the spaces available.
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