Is brick-and-mortar retail taking its last gasp, or is it getting a second wind? It’s a question of concern no matter your industry. Supply chain, manufacturing, commercial real estate, advertising, even financial instruments: no business is entirely insulated from the consequences of how much consumers are spending, on what, where, and how often.
Consumers are changing their behaviors and shifting their expectations. We aren’t shopping without researching. We no longer consider convenience a differentiator. Brand loyalty is increasingly harder to earn. Still, according to research, we still prefer—even if the process starts online—to complete our purchases in physical stores. That means it’s becoming increasingly important for retailers to create connections with customers when they are both on their websites and in their stores. In this whitepaper, we explore more about how modern consumers are changing how they shop and how letting data lead your strategy can help you find that sweet spot where your goals and your customers’ goals overlap.
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