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B2B Sales Study: Why Didn't They Close?

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"B2B Sales Study: Why Didn't They Close?"

What we learned from 641 qualified sales meetings that didn’t close.

We researched more than 1,000 qualified B2B sales calls over the past 3 years to understand why 641 of them didn’t close.

The sellers were from a variety of tech companies. The prospects were senior level decision makers for technology in marketing, IT, operations and other departments.

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