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American Med Spa Association's Reimagined In-Person Event
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"American Med Spa Association's Reimagined In-Person Event"

How to launch an immersive brand experience that promotes safety, drives engagement, and generates unforgettable content.

Overview

The Event Industry Returns to In-Person... with New Elements

Recently, the events industry was turned upside down. Venues closed their doors, event managers scrambled to bring their events online, exhibitors packed away their promotional materials, and attendees said goodbye to the magic of in-person networking.

If the drastic pivot to virtual events in 2020 wasn’t enough, the industry is shifting again in multiple ways. Event organizers are learning the art of the hybrid event model by fusing together the best components of virtual and in-person events.

In another shift, in-person events are on the rise and making a serious comeback. Excitement is building among event organizers, attendees, and exhibitors for the chance to reunite with the event format they fell in love with in the first place. While event organizers are eager to open the doors to in-person events, they have many questions, including:

  • How do you return to in-person events while leveraging newer virtual and event app technology?
  • Who do you partner with to promote health and safety every step of the way?
  • How do you generate buzz and excitement when your event looks drastically different from past years?


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